What About the SEO:
On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.
Why is important?
Google looks at your page’s content to determine whether it’s a relevant result for the search query. Part of this process involves looking for keywords. But there’s more to on-page SEO than including keywords in your content—a lot more. Google is ultimately looking for the most relevant search result for a query, so their algorithms also look for other relevant content on the page. If your page is about dogs and you don’t mention different breeds, Google knows there are probably more relevant results out there. Relevance is such a big part of on-page SEO that unless you crack it, you’re unlikely to rank.
Before you even think about making ‘technical’ optimizations like placing keywords here or there, you need to create content that Google wants to rank. For that, you need a main target keyword in mind. Read our keyword research guide if that’s not the case. Otherwise, here are the four things you need to master:
Should relevant
Be thorough
Must unique
Type of clear
1. Content type On Page SEO
Content types usually fall into one of five buckets: blog posts, product, category, landing pages, or videos. For example, all the top-ranking pages for “black maxi dress” are ecommerce category pages from well-known stores. If you want to rank for this keyword, it’s unlikely to happen with a blog post. Searchers are in buying mode, not learning mode. For some keywords, however, things aren’t clear cut. If we look at the top-ranking results for “plants,” you’ll see a mix of ecommerce pages and blog posts. If this happens, use your best judgment. In this case, although there’s a roughly 50/50 split between blog posts and ecommerce pages in the results, the top three are ecommerce pages. That tells us that most searchers are looking to shop, not learn, so you’d probably stand the best chance at ranking for this keyword with an ecommerce page.
2. Content format of On Page SEO
Content format applies mostly to blog posts, as they’re usually either how-tos, listicles, news articles, opinion pieces, or reviews. For example, every result for “force restart iPad” are how-to guides, besides those from apple.com. To stand the best chance at ranking for either of these keywords, you should follow suit. Trying to rank a listicle when searchers want a how-to guide will be an uphill battle. However, as with content type, the SERP isn’t always as clear-cut as in the examples above. Just take a look at the top-ranking pages for “how to get more subscribers on youtube.” There’s a pretty even mix of blog posts in how-to and listicle formats.
It is a Journey about Advance SEO. In this series, you can build up your skill in SEO and it will create an opportunity to get work from Fiverr and Upwork as well as another marketplace. It is a Journey about Advance SEO. In this series, you can build up your skill in SEO and it will create an opportunity to get work from Fiverr and Upwork as well as another marketplace.
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